New Canaan Funding Closes Investment in OpenBrand

August 20th, 2026 | Posted by Frank Vilece in Uncategorized

July 31, 2026 – New Canaan Funding Mezzanine VIII SBIC, LP (“NCF VIII SBIC”) provided financing to support an add-on acquisition of Comperemedia by OpenBrand (the “Company”), which is owned by ParkerGale Capital (“ParkerGale”).  NCF provided debt and equity as part of this acquisition.

OpenBrand, headquartered in Chicago, Illinois, is a market intelligence platform that offers total market insights around pricing, market share and sentiment for brands and retailers in the durable goods market.  Comperemedia has a 25-year track record in providing customers in the financial services, insurance and telecom sectors with competitive insights through its direct mail and email consumer panels.  Comperemedia also provides competitive intelligence and ad spending consulting services. There are significant synergies to be achieved through the acquisition of Comperemedia as Openbrand has proprietary technology and personnel expertise that will significantly reduce Comperemedia’s operating costs.

New Canaan Funding (“NCF”), with offices in Naples, Florida; Southlake, Texas; New Canaan, Connecticut and Wheaton, Illinois, is a mezzanine firm focused on the middle market private sponsor community.  Since its beginnings in 1995, NCF has targeted acquisitions, recapitalizations and growth financings in conjunction with its private equity clients.  NCF is currently investing out of its eighth fund.  The investment in OpenBrand represents NCF’s second investment in NCF VIII SBIC.  This financing represents the first investment with ParkerGale, as this is a new relationship for NCF.

ParkerGale Capital focuses on industries in which it can bring an ‘edge’ through a targeted thesis, an executive it trusts, or past experiences solving similar challenges.  ParkerGale invests in profitable founder-owned businesses with $10 million to $30 million in annual recurring revenue and in both vertical and horizontal software companies.  ParkerGale’s network, operating expertise, and close relationships with their management teams accelerate revenue, expand margins, and increase value.

Additional information about ParkerGale Capital can be found at https://www.parkergale.com/.

 

Contact at New Canaan Funding:

Brad Ament bament@newcanaanfunding.com
Kayle Green kgreen@newcanaanfunding.com

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